Tips From Investors in Life Science & Tech
What exactly are investors looking for in a science tech company? Securing funding for science can feel like an uphill battle, especially in today’s climate. We recently wrote broadly about scientific grants from non-profits and private investors. Today, we’re looking at tips when seeking private funding, and sharing some thoughts on the importance of science communication from our discussion with investors at the Life Science Innovation Northwest conference.
Investors receive countless pitches, and standing out requires more than just an innovative idea—it demands clear messaging, strong branding, and a compelling story. At SayoStudio, we specialize in science communication, creating visuals that not only explain complex scientific concepts but also evoke excitement and engagement. Over the past year we’ve been speaking with investors to learn their key insights on what makes startups fundable. Whether you’re launching a new company or scaling an existing one, understanding these investor priorities can make all the difference.
Although geared toward science startups and companies, the ideas on integrating scientific communication can be applied more broadly to non-profit scientists seeking buy-in and support for research. We’re sharing what we’ve learned to help you refine your messaging, strengthen your branding, and improve your chances of securing investment.
Building a strong brand with science visuals for funding
One of the biggest challenges early-stage startups face is balancing limited resources with the need for professional branding and marketing (see also, when to invest in graphic design). The investors we spoke with emphasize that clear, concise messaging and strong visual communication are key to standing out. But many startups struggle with rebranding and pivoting as they evolve—something that can be tricky to navigate while staying true to their mission.
At SayoStudio, we understand these challenges. Whether it’s creating effective pitch decks, designing a compelling website, or providing a framework for consistent branding, we help companies refine their messaging and make a lasting impression. We and companies like ours use design expertise simplifies complex scientific ideas, making them accessible to both investors and the broader market.
Yet, budgets need to be balanced, and often that means doing a lot of work on your own. That’s why we’ve been developing educational content to help companies fine-tune their own internally designed materials. A few recent pieces include color for science and DIY science logos.
How to communicate your science visually
Science communication isn’t just about writing and messaging—it’s also about web content, visual design, and branding. A well-designed pitch deck or a thoughtfully crafted infographic is just as instrumental as a well-written executive summary. Designers play a crucial role in clarifying and simplifying complex information, ensuring that investors can quickly grasp the value of a company’s innovation. But beyond desscribing your mode of action, what ideas and concepts are valable to devote time to?
Pathway to growth and scalability for science companies.
Startups often focus so much on their immediate product development that they overlook long-term scalability and how to effectively communicate their real-world impact. Investors want to see a clear path to growth and a thoughtful approach to branding that represents diverse audiences. Incorporating inclusive and representative visuals isn’t just good practice—it helps address biases and makes a company’s mission more relatable to a broader audience.
Fueling Growth Through Collaboration
Fueling Growth Through CollaborationAttending investor panels and engaging with the startup community has reinforced how vital strong science communication is in securing funding. There’s a growing enthusiasm for collaboration and ongoing discussions on how to best support startups in this space. A key takeaway from these conversations is the importance of understanding what investors are looking for. By clearly defining your value, demonstrating solid science, and crafting a compelling business strategy, you’ll stand out in a competitive funding environment.
If you need help refining your science communication strategy, SayoStudio specializes in translating complex ideas into engaging narratives that capture investor interest. We’d love to hear from you—what challenges have you faced in branding and communicating your startup’s vision? Let’s keep the conversation going! And don’t forget to subscribe to hear more, and watch all of our SayoStudio Science podcast here.