Did you know that weather is one of the biggest causes of air traffic delays? Our animation for De-Ice shows the science behind their new deicing technology. This chemical free, environmentally friendly deicing method is poised to save us from countless hours stuck in the airport!
Sayo’s Vision in Tech Communication
The Sayo team navigated De-Ice’s technology and communication objectives, crafting a compelling visual narrative. Going beyond conventional storytelling, this animation seamlessly blends art and science, delivering an engaging and memorable experience for a diverse audience. Consequently, this animation was a key component of De-Ice’s press releases announcing their partnership with Air Canada, capturing the attention of prominent media outlets, like Bloomberg News and Fast Company. By weaving together both scientific and creative expertise, our animation showcases the impact of “showing” rather than simply “telling” when communicating innovative tech.
Read more about this project on our blog post!
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