Branding for Startups Part 2: Three ways visuals increase Life Science & Tech funding
In our earlier post in our Part 1: Branding for Startups series, we considered when tech and life science companies should budget for professional branding services. Today, we go into more detail on what information investors are looking for when evaluating science and engineering companies, and how visuals can leave a lasting impact when seeking tech startup funding.
We often think of branding as simply a company’s logo. But branding is so much more than the colors and fonts you use, especially for science and engineering companies. A company’s branding is its mission and its personality. For science and technology companies, this means that it’s essential from the start to consider how to convey the value and potential impact of your innovation.
What are the three key messages to convey visually?
- What is innovative? Unique?
- How will your technology change lives? What is the emotional impact?
- Is it realistic? Scalable? Deliverable?
1. Highlighting Innovation with Scientific Mode of Action Diagrams
One of the key challenges in communicating complex scientific concepts is making them accessible to a broader audience. Scientific mode of action (MOA) diagrams are invaluable tools for this purpose. These diagrams visually explain how a technology or a biological process works, breaking down intricate mechanisms into understandable components.
For example, a biotech company developing a new drug can use MOA diagrams to show how their drug interacts with specific cellular pathways to treat a disease. By visually mapping out the drug’s journey from administration to its therapeutic effect, investors can quickly grasp what sets this innovation apart from existing treatments. Sayostudio excels in creating clear and engaging MOA diagrams that distill complex science into easily digestible visuals, ensuring that the innovation’s novelty is immediately apparent.
2. Illustrating Technology’s Human Impact with Custom Art and Graphics
Quickly bringing attention with visuals is particularly important when engaging investors who need to understand the significance of your technology, and how it differentiates from competitors and existing modalities. But beyond beautiful diagrams (no, that’s not an oxymoron!), here’s how life science and tech companies can use visuals to convey the essence of their innovations, their potential impact, and the scalability of their technologies.
Investors are not only interested in understanding the science but in the real-world impact of an innovation. How will it improve lives? This is where custom illustrations, art, and graphics come into play, transcending the limitations of stock photography to tell compelling human stories.
Consider a medical device start-up aiming to revolutionize diabetes management. While stock photos can show people using the device, custom art can go further by conveying aspects like ease of use, as well as the emotional impact. These visuals can depict not just the usage, but also the improved quality of life—such as more freedom in daily activities, better health outcomes, and reduced healthcare costs. By humanizing the technology, companies can connect with investors on an emotional level, making the potential impact of their innovation more tangible.
Science communicators can create bespoke visuals that capture these narratives, ensuring the human impact of the technology is both seen and felt. Whether through detailed illustrations of patient experiences or infographics showing statistical improvements in health outcomes, these visuals help investors understand the broader implications of the technology.
3. Demonstrating Scalability and Implementation with Detailed Graphics
Start-up companies must convey how their innovations can be scaled and implemented in the real world. This involves explaining complex processes such as supply chains, distribution networks, and the necessary funding to achieve these goals. Visuals are critical in this context, as they can simplify and clarify these logistical aspects.
For instance, a tech company developing a new type of renewable energy solution needs to show how it plans to scale production and distribute its technology globally. Detailed graphics can map out the entire supply chain, from raw material sourcing to manufacturing and distribution. Additionally, visuals illustrate how startup funding will be used at each stage of this process, highlighting key milestones and resource requirements.
By using infographics, flowcharts, and other visual aids, companies can present a clear and compelling case for scalability. These visuals not only make complex information more accessible but also demonstrate that the company has a well-thought-out plan for growth and implementation. Sayostudio’s expertise in creating these types of detailed graphics ensures that all aspects of scalability and implementation are clearly communicated, instilling confidence in potential investors.
The Role of Visuals in Investor Relations
In today’s information-saturated world, visuals are not just a complement to text—they are a necessity. Pitches are inundating to potential investors. Clear visuals that distill key messages make the difference between being forgotten and obtaining funding. High-quality visuals created by professional science communicators significantly enhance presentations, reports, and pitch decks.
By leveraging the skills of science communicators like Sayostudio, life science and tech companies ensure that their visuals are not only scientifically accurate but also engaging and impactful. These visuals bridge complex scientific innovations to diverse investors, making the case for investment clear and compelling.
Conclusion: How Graphic Design Can Accelerate Tech Startup Funding
In conclusion, life science and tech companies can greatly benefit from using visuals to communicate their innovations, impact, and scalability to investors. Scientific mode of action diagrams, custom illustrations, and detailed graphics are powerful tools that can make complex information understandable and engaging. By partnering with science communicators like Sayostudio, companies can create visuals that effectively convey their message; ultimately helping to secure the investment needed to bring their innovations to market and improve lives.
Visuals are more than just a supplementary tool—they are a critical component of successful science communication and investor engagement. Investing in high-quality visuals ensures that those with the power to turn a companies groundbreaking into a reality understand, appreciate, and support it.