Visualizing the Future: The Power of Scientific Illustration in Tech Branding
In the competitive world of engineering, tech, and life sciences, effectively communicating complex scientific concepts is crucial. Equally important is the ability to craft captivating visuals that pull your audience in and anchor your tech branding. Within the tech industry, scientists and engineers often use illustrations to depict experimental outcomes, summarize research, and communicate the larger value of their work. At the same time, corporate messaging needs to prioritize business outcomes with purposeful branding.
How do science visuals and corporate branding work together for the tech industry?
All too often, we see companies make the mistake of separating their technical visuals from their branding. Here at SayoStudio, we work with companies and organizations to meld their visuals—from technical white papers to corporate pitch decks—into a cohesive tech branding strategy. Read on for quick insights into tech branding with science visuals.
Science Communication and Corporate Tech Branding
Branding… corporate branding… what do these words make you think of? Perhaps logos, color palettes, and fonts? If that’s the case, you’re on the right track! While these principles of branding design hold significant importance, for a technology company, emphasizing communicating your science remains equally crucial. Presentation slide decks, corporate fact sheets, and company websites all require professional designs that are cohesive with your company brand. What if we told you we can incorporate relevant scientific artwork throughout these documents to communicate your scientific story simultaneously? An adept scientific communication team can create visuals that speak on many different levels. As an example, this 3d visualization of a hydrogel molecular network, featured on the cover of the scientific research journal Macromolecules, is not only scientifically accurate, it is an ideal visual platform to explain the covalent bonds that form under different conditions.
Multi-purposing Science Illustration for Cohesive Design
Often, scientific imagery, especially well-crafted visualizations, can be repurposed and incorporated far beyond its initial use. Here at SayoStudio, we always encourage our clients to make the most of their images. Science visuals can be used to create a cohesive presence across social media, websites, and through larger design projects. This macromolecule art functions as a science art piece that is used throughout company designs, in PPT presentations, corporate flyers, and more. The versatility of scientific illustrations and graphic design extends to research poster designs, brochures, and infographics. These visual tools convey data and simplify complex scientific narratives, transforming abstract ideas into tangible concepts.
Enhancing Tech Communication with Scientific Illustration Internally as well as Externally
You may be saying to yourself, “This all sounds good, but our scientists have such different communication goals than the marketing team. How do we bring them together?” Scientific visuals help teams with varying levels of industry knowledge understand and cooperatively hone their message. If everyone in your company, from the research scientists to the financial team, has a shared language, the entire team can ascertain that they truly represent the promise of your technology. In turn, this shared scientific visual language will ultimately increase external audience engagement.
Incorporating Science Art into Your Corporate Tech Branding, From the Start
Advancing Scientific Communication for the Tech Sector
We’re excited to see more companies embrace scientific visuals throughout their corporate messaging. We love supporting innovative companies and ultimately helping broader audiences understand how science underpins our society’s innovations. We know it can be hard to envision how your technical details can be distilled into effective communication. It can be harder still to imagine how science images can enhance your brand. If you find yourself in this position, don’t hesitate to reach out to us and explore your options. Our experienced science communication team would love to help you increase engagement with impactful design that incorporates science illustrations and animation. Thanks for reading, and to see some of the possibilities, check out our Kezar and Rain biotech case studies.